What have you learned from your audience feedback?

How did the audience research you did as part of your planning shape your planning and final product?
 

The audience research I did in the planning stages shaped most of my planning and music video as I wanted to make a product that my target audience would enjoy, here are a few examples:

-When asked about the types of costumes they would expect to see they said "laid-back", "every-day, normal clothes" so I tired to accommodate this in my video, none of the actors are wearing anything designer or anything too flashy. However I did have to give the main female singer a bit more style as she 'face' of the band.

-When asked about the mise-en-scene they expected they answered with "instruments", "natural setting". I have used all of these things in my music video as I too believe that these are common in indie videos.
 

-The most like type of music video was a combination of narrative and performance which is why I decided to use the type for my music video. I also tried to use a rough 80:20% of narrative: performance screen time as this is what most of my audiences suggested was the most effective. 

What did you learn from the way the audience 'received' your products compared to the way you intended, what were the most effective elements?

When asked "What did you like most about my video?" the most common answers were:

-"The red elements of the music video e.g. the red hand prints, the red tissue paper and the red powder paint"
     -I'm really glad the audience connected with these parts as it was a key thematic element of my music video (showing the guilt of the girl). The fact that the audience picked these out as their favourite parts shows that it had the desired visual effect and that it was eye catching enough to grab their attention and make them connect more with the narrative.

 

-"The storyline"
      -I am happy that the audiences enjoyed the storyline of my music video as it shows that it was interesting and engaging enough to keep them entertained for the duration!

-"How the shots blend with the music e.g. the long running shot that blurred for the instrumental"
       -It is good that my audience picked up on this as it is a key convention of a real music and by them picking up on it shows that it was done frequently enough for it to be noticed.

-"The lip-syncing was very accurate and good"
       -I am pleased that my audience thought this as I spent a lot of time on this in order to make it look as professional as I could.

When asked "Do you feel the video tells an appropriate story in relation to the song?" all of my audience answered:
- "Yes"
When asked "in your own words describe the story of the music video?" all of my audiences...
...got the idea of the music video-that it about an abusive relationship, then the girl shot the man and was running away from her guilt which was symbolised in the red theme. There was a lot of deliberation within the audience whether the girl actually shot and killed the man or just thought about doing it- I am very pleased that they weren't quite sure as I wanted them to really think about the characters actions and what they would do in her situation in order to connect with her and the narrative.

When asked if the camera techniques conformed to the conventions of real music video all answered...
-"Yes"
And when asked what shots specifically they said...
-"The various pans throughout"
-"The tracking shot at the beginning"
 

-"The out of focus shot"   

                                             
 -"The mid shots and close-ups of the band singing"
     -I am really happy that they thought the video conformed to the conventions of a real music video because that was my brief and I hope that from the comments audiences believe that my music video looks professional and 'real'. I am especially happy that someone liked the blurred shot because I had doubts about it as I thought that some audiences wouldn't think it was intentional.

 
 

The only criticism I received from the viewing of my music video was...
-Some of the acting wasn't very believable e.g. the drummer and the girl collapsing to the floor.
     - I am really glad that this was the only criticism as I realise that some of the acting was not the greatest but it was out of my control as all of my actors had never acted before in their lives.

When asked do you think the ancillary texts conform to the conventions of real ancillary texts and why? audiences answered...
-"Yes, they feature the band and appropriate text"     
-"The signatures look really realistic"

-"Yes, the style of the text is very similar to the real ones"

-"Yes, they look very professional"
          -I'm am really pleased with these comments, especially to the ones relating to the signatures as I wasn't sure how audiences would react to them because, although, they are used in real ancillary texts I wasn't sure if they look professional enough but these comments have cleared these suspicions

Criticisms I received about my ancillary texts...
-"The male band member is blurry in the poster"
      -I did intend this to be the case as I thought it looked professional and put more focus on the main female singer who is the 'face' of the band.

-"All of the frames should be straight on the front cover"
      - I wanted to make the frames wonky to show the quirky side of he band so I, personally, think this works with the style and the genre of the band.

-"Some of the fonts are dated"
     -I wanted to make the fonts look different so it stood out more and reflected the quirky side of the band.

-"The pictures seem too similar to each other"
     -The pictures are closely linked to each other but I think this is a key convention of ancillary texts.