In what ways does your media product use, develop or challenge forms and conventions of real media products?

I tried to conform to the typical conventions of media products as much as possible when creating my own as I wanted it to look a s real as possible, for example:

-I used a variety of camera shots (Big close-ups, mid shots, extreme close-ups, long shots, extreme long shots) which is a key convention in music videos as they make the video more visually interesting and allowed me to particularly emphasise certain parts of the actors (e.g. hands) or show off the costumes of the band (using medium long shots).

                                                                  



 -I also used a variety of camera movements, such as pans and zooms















-I used slow motion which is used a lot in music videos, especially indie, as it makes the video more dramatic.

-I have also shown my band on a TV screen which is used in a lot of music videos. Although it is only in the shot for a couple o seconds I think it is still effective a it links the band in with the beginning part of the narrative.

-I have framed the singers off centre like they do in most music videos.

-The pace of my editing changes according to the tempo of the music- a good example of this is towards the end of my music video where the beat of the music becomes faster so does the pace of the editing.

-I have used a mixture of narrative and performance which is used in most music videos.

-The mise-en-scene of my video is typical to that of an indie music video, for example
       -I used bright, natural lighting
       -It was mostly set outdoors

       -The costumes were laid-back everyday clothes

 

       -The make-up was minimal

-For my digipak I have also tried to conform to the typical conventions:
      
-There is synergy within all of my media products as there would be in a real product

-The basic layout is the same as real products

 


However I have also challenged the conventions of music videos through my own:

-Many music videos, although not all, show the name of the band and the song at the beginning of the video. I decided not to do this as the beginning scene of my video is quite light and when I applied writing you could not see it very well so I decided not to put it on the video.

-I did not use many zooms in my music video as there were not many opportunities for them and when I tried using some I was not pleased with the results as it did not look very professional.

I also challenged some of the conventions of digipaks through my own:

-Many Indie albums do not use images of the band however I wanted to use mine as it created more synergy between the texts and I could show the fun side of the band easier.